It appears the Concrete Lobby is also taking a sophisticated approach with: whataretherealcosts.org, a campaign in favor of Life-Cycle Cost Analysis (who could be opposed?) backed with research from MIT. I am getting press releases from Laura Braden, who works at Mercury, “a high-stakes public strategy firm”, about their recent CNBC ad, Fox News ad, etc. She has also sent me emails in the past about Building America’s Future (led by Ed Rendell, Arnold Schwarzenegger, and Michael Bloomberg), but this seems a different campaign.
The domain is registered in Portugal by someone with an Admin named “Domain Discreet”. Who is behind this?
Much as I wish it were true, transportation economists don’t finance marketing campaigns in favor of Life-Cycle Cost Analysis.
As an aside about different marketing approaches, compare with local efforts, where the lobby at least says who they are.